Conference "Negotiation Behavior and Styles in the Organizational Field" | 28 November | 7pm | Auditorium 1
There are reports of exchanges of goods 5000 BC It was only in the middle of the last century that the commercialization of goods and services began to be studied in a serious and profound way. At the end of the last century, the concept of relational marketing was born, which is based on the creation of relationships of trust between the seller and the buyer...