WEBINAR: EVOLUTION OF TECHNOLOGICAL INNOVATION IN FITNESS SERVICES AND ITS INFLUENCE ON MEMBERS' LOYALTY | 14 JUNE | 2 pm | ONLINE

 14 Jun 2021 - 14:00

The basis of entrepreneurship in Europe and, in particular, in Portugal is technology innovation for the consumer. In this way, Portuguese fitness managers follow trends and proliferate the service offer with a strong technological base through applications (Apps), wearable fitness technology (WFT), ondemand (OD), virtual classes, etc. The purpose of this Webinar is to understand how the technologies that gyms offer contribute to positive behavior by members, strengthening loyalty to these spaces. We will reflect on the results of science and the opinions of fitness professionals.