Carlos Robalo Freire is currently Deputy CEO of Aon Portugal and Assistant Professor in the disciplines of Strategic Management, Management Control, Marketing Management, Leadership and Negotiation. Professionally, he has 29 years of experience in the Financial Services Industry, mainly in the banking and insurance industry. He began his career at Seguradora Império, passing through the BPI Group, at Eurovida and in recent years he was responsible for Marketing and Communication at Banco Popular, having also assumed other roles in the commercial, real estate and operations areas. He has a doctorate in strategic management and a thesis developed in the Insurance sector on distribution channels. Published in Service Business – An International Journal (J. AUGUSTO FELÍCIO, JA, C.FREIRE, “From customer motivation to corporate performance: The role of strategic factors and distribution channels of financial service companies.”, Service Business – An International Journal, March 2016, vol. 10, no. 1, pp. 135-157).