The digital revolution forced politics to adapt to the current communicational reality.
Twitter, Facebook, Instagram, Youtube have become essential tools for press offices and are used by politicians in a perspective of approaching citizens.
To the “army” of professionals hired in the field of politics with the objective of intervening in the process of mediatization of the message, as spin doctors, image consultants, press officers, public relations, experts in marketing digital, because it is in the digital environment that the youngest seek information and not in the traditional means of communication.
It is in this context that this open class with Professor Vasco Ribeiro from the University of Porto is proposed within the scope of the Curricular Unit of Political Communication and the Post-Graduation in Political Advice and Strategic Communication
Vasco Ribeiro, professor at the University of Porto
Vasco Ribeiro has a PhD in Communication Sciences, a professor and researcher at FLUP where he teaches Press Office, Political Communication, Business Communication among others
He was press advisor in different business and political organizations and in electoral, municipal and national European campaigns.
Vasco Ribeiro is the author of several publications, including Sophisticated Sources of Information, Press Office – Theoretical and Practical Foundations and Behind the Scenes of Power – How Spin Doctors Politicians and Journalists Shape Portuguese Public Opinion.