The Sports Management Student Center is pleased to announce the long-awaited Sports Conference, whose theme will be “Living Sports: Management, Marketing and Gender Equality”. We are dedicated to providing an enriching experience not only for Bachelor students, but also for everyone interested in attending the conference.
We are committed to bringing together speakers and moderators with extensive direct experience in these matters, aiming to offer a comprehensive and inspiring approach.
The first panel will address Management Strategies applicable in sports clubs and federations, contextualizing their implementations and specific challenges.
The second panel will be dedicated to the importance of Marketing in the world of sport, focusing on the comparison between Traditional Marketing and Digital Marketing. We intend for speakers to discuss how these approaches relate to contemporary realities, promoting valuable insights for those watching.
Finally, the third panel will explore the issue of Gender Equality in the Portuguese sports scene, addressing its evolution over time and current challenges. We believe that this discussion is fundamental to promoting a more inclusive and equitable environment in sport.
We hope that the Sports Conference will be a space for learning, reflection and inspiration for everyone involved, contributing to the advancement of these issues within the sports community.
9:45 am – Opening
Mariana Saldanha – President of the Sports Management Student Center at the Autonomous University of Lisbon
10-11am – 1st Panel: “Winning Leadership: Management Strategies to Reach the Top”
Speakers:
Paulo Amaral – Vice-President of Os Belenenses
Mario Costa – General Secretary of the Portuguese Rugby Federation
Moderator: Alexandre Mestre – Lecturer in the Degree in Sports Management at the Autonomous University of Lisbon
2nd Panel: 11am-12pm “Digital Play: The Power of Marketing in Sports”
Speakers:
Mafalda Monteiro – Marketing Department of Sporting Clube de Portugal
Catalina Ramirez – Communications Department at Casa Pia Atlético Clube
Pedro Sequeira Ribeiro – Marketing Director of the Portugal Olympic Committee
Moderator: Vera Pedragosa – Scientific coordinator of the Degree in Sports Management at the Autonomous University of Lisbon
12:00 – Institutional presentation – APOGESD – Portuguese Sports Management Association
12:10-12:30 – Break
3rd Panel: 12:30pm-1:30pm “Advances and Challenges: Gender Equality in Portuguese Sport”
Pedro Dias – Gender Equality Department at the International Olympic Committee (Olympic athlete and former UAL student – via zoom)
Maria João Filipe – Action Plan Portuguese Institute of Sports and Youth
Cristina Matos Almeida – Director of the Studies and Projects Department – Portuguese Olympic Committee
Mara Santos – Team Manager Sporting Clube de Portugal and former UAL student
Moderator: Sérgio Pontes – Director of the Department of Economic and Business Sciences at the Autonomous University of Lisbon
1:45pm-2:00pm – Closing
Rafael Flor – Vice-President of the Sports Management Student Center at the Autonomous University of Lisbon