SEMINAR | FROM IDEA TO EXECUTION: THE FOUNDER'S JOURNEY

5 Nov 2024 - 10:00

Auditorium 1

On November 5th, at 10:00, in Auditorium 1, the seminar “From Idea to Execution: The Founder's Journey” will be held, with the special presence of Dr. Alexandre Guedes, founder of Nivelfarma, a company specialized in hygiene products.

Dr Alexandre Guedes will share his entrepreneurial journey, from the conception of the initial idea to the establishment and development of the company. He will explain the challenges he faced and present the tools and strategies that contributed to overcoming these difficulties and to the success of Nivelfarma.

Throughout the seminar, participants will have the opportunity to understand the different phases of the business life cycle, from the startup phase to growth and consolidation in the market. At the end, an interactive space will be opened for questions, providing a moment of discussion about business dynamics and the role of founders in innovation and economic competitiveness.

This event is an excellent opportunity for economics and management students and entrepreneurs to understand, in practice, economic and management principles applied to the real world of business.