On November 5th, at 10:00, in Auditorium 1, the seminar “From Idea to Execution: The Founder's Journey” will be held, with the special presence of Dr. Alexandre Guedes, founder of Nivelfarma, a company specialized in hygiene products.
Dr Alexandre Guedes will share his entrepreneurial journey, from the conception of the initial idea to the establishment and development of the company. He will explain the challenges he faced and present the tools and strategies that contributed to overcoming these difficulties and to the success of Nivelfarma.
Throughout the seminar, participants will have the opportunity to understand the different phases of the business life cycle, from the startup phase to growth and consolidation in the market. At the end, an interactive space will be opened for questions, providing a moment of discussion about business dynamics and the role of founders in innovation and economic competitiveness.
This event is an excellent opportunity for economics and management students and entrepreneurs to understand, in practice, economic and management principles applied to the real world of business.
Diogo Coelho recently graduated in Management from the Universidade Autónoma de Lisboa (UAL) and is currently studying for a degree in Economics at the same institution. During his academic career, he represented Management students on the School Board and is currently representing students from the Department of Economics and Business on the Pedagogical Board. He also serves as an Auditor at AAUAL (the Academic Association of UAL) and is the president of NEGE-UAL (the Management and Economics Student Association), an entity he founded with the aim of promoting the integration and academic development of students in these areas.
Alexandre Guedes de 56 anos é um profissional com formação em Direito e Gestão de Empresas.
Fundador do Projeto NIVELFARMA, o qual se mantém como CEO da empresa, orientando o seu crescimento e desenvolvimento. Paralelamente, ocupa os cargos de Gerente da Valor Sénior e da Senior Life.
Com uma trajetória consolidada, possui uma vasta experiência em funções de liderança e gestão, tendo sido Gerente em diversas sociedades participadas, como a EquityForm, o IDP (Instituto Dermatológico Português) e a Segredos do Campo.
Além da sua atuação no campo empresarial, também conta com formação e experiência na Aviação Comercial.
Com um extenso know-how em administração e operações, está comprometido em impulsionar inovações no seu setor e em promover um ambiente empresarial eficiente, dinâmico e sustentável.