The dynamic evolution of the market increasingly imposes entrepreneurial actions on the part of the various players. The media sector is no exception and the dispute for market leadership is a permanent factor. It is urgent to discover the most effective and efficient strategy.
Speaker
Salvador Bourbon Ribeiro
CEO – Bauer Media Audio Portugal.
Degree in Management and Master in Management (Business Sciences).
He participated in the launch of brands such as Lux magazine, Star FM, Vodafone FM and Smooth FM, in addition to MCO-TV, a television channel on the Lisbon metro network.