Entrepreneurship in the media business was debated today, January 11th, in the main auditorium of the Universidade Autónoma de Lisboa players.

The conference, held by the Department of Economic and Business Sciences, under the aegis of the University's unit for entrepreneurship INCUAL, was attended by the prestigious speaker Dr. Salvador Bourbon Ribeiro, CEO of BAUER MEDIA Audio Portugal who, in his vast curriculum, participated in the launch of brands such as LUX magazine, Star FM, Vodafone FM and Smooth FM, in addition to MCO-TV (metropolitan network LX).