about the conference
For far too long, the focus of applied communication has been in proving value and getting a place at the manager’s table. We followed blind the growth imperative and an economic model centred on the financial efficiency. In the years, some academics were looking for identifying added-value of communication to the management game from a hegemonic perspective. Nevertheless, it was also a position of never being able to be a game changer, but rather a follower. It even charged also public sector with efficiency from a management centered perspective.
We see then a change in the public sphere and in the social dynamics. Society intensified the game of legitimation of organisations with hashtags movements and global awareness. CSR, sustainability, diversity, equity, inclusion are now well widespread buzzwords in the corporate realm. Organisations feel the normative imperative, taking care of societal issues and even play a role in political discussions, as seen in corporate social advocacy and CEO activism. On the other side, corporate hypocrisy and soft propaganda are ongoing, and the media landscape and its watchdog role seems to be diminishing.
For sure companies and even more public sector have always had a contract with society. A contract that comprises not just direct stakeholders (as employees, consumers, citizens or shareholders) but also broader publics (as the media, the nonprofit sector or the communities where the organisation operate). Of course, there are laws and regulations, the formal part of this social contract; but there are also semi-formal aspects, which are much more fluid and difficult to ascertain: the stakeholders’ expectations regarding companies conduct, like following environmental or labour ideals, or the fulfillment of brand promises. Violations may result in swift actions by stakeholders, fueled by social media boycotts, for example, but they can also go unnoticed. With excuses of endless use of rhetorical figures and a permissive attitude towards communication endeavours and brand communication, we let organisations preach their stories and narratives without hardly any accountability on their communication.
The ECREA OSC conference will take place from July 5th to 8th, 2023 at the Autonomous University of Lisbon, jointly organized with LabCom – Centro de Investigação.
Evandro Oliveira and Gisela Gonçalves are the organisers.
conference topics
- Normative governance for organizational communication
- Normative frameworks for strategic communication
- Impact of brand rhetoric and narratives on society
- Regulatory implications for the public sector
- Non-profit and hypocrisy
- Impact of communication on consumer identity and well-being
- B-corps as a new approach to relationship management
- Accountability, integrated reporting and communication
- 4th sector communication
- Greenwashing and other “image” washing.
- Strategic Communication and the UN Sustainable Development Goals
- Corporate social advocacy and CEO activism
- Internal relationship management and well-being
Scholars and postgraduate students of Organizational and Strategic Communication. Students are encouraged to take advantage of the formal and informal mentoring opportunities afforded by participating in the conference and other section activities. The conference provides members with valuable professional development opportunities, including networking and presentation, and learning about the latest trends in Organizational and Strategic Communication research.
Submissions are closed. Full articles can be considered for two publications:
1- A special issue of the journal “Communication Studies”- Scopus, Latindex, open source (http://ojs.labcom-ifp.ubi.pt/index.php/ec/about/submissions)
2- A book edited by Evandro Oliveira & Gisela Gonçalves (Publisher to be confirmed)
Workshop on Digital Methods (max. 25 participants)
Dr. Ramón Rodriguez-Amat –https://orcid.org/0000-0001-8391-3638
Former President of ECREA OSC and Professor at Sheffield Hallam University, UK.
July, 5th
09:00-12:00 and 13:00-16:00
Basic data analytics with Python (crash course workshop) - Morning
This is just a brief introduction to the fascinating world of python for data analysis. After a brief presentation of what digital data, social networks and communication platforms are, streaming; we will use Microsoft Visual Studio Code and Anaconda Jupyter Notebooks to explore real datasets. Then we'll learn how to represent them visually, how to use visual representations, and draw some initial conclusions. You will be given more useful resources if you want to deepen your knowledge.
Note you will need to bring your own laptops and you will be asked to install the software yourselves before the session. Help for the installation can also be provided.
Network data analytics with Gephi (crash course workshop) - Afternoon
This is just a brief introduction to the fascinating world of data analysis. After a little game and a presentation about what networks mean and how they are relevant to social network analysis, we will use the gephi to explore real datasets. Then we'll learn to understand networks visually and how to use network representations to draw some initial conclusions. You will be given more useful resources if you want to deepen your knowledge.
Note you will need to bring your own laptops and you will be asked to install the software yourselves before the session. Help for the installation can also be provided.
Registrations
ECREA and SOPCOM MEMBERS: 25 Euros for 1 Workshop; 40 Euros for both.
PhD Students: 20 Euros for one and 30 for Both
NON-ECREA MEMBERS: 50 Euros 1 Workshop and 80 Both
Guest Speaker
SHANNON A. BOWEN, Ph.D.
University of South Carolina
Shannon A. Bowen, Ph.D., University of South Carolina is Full Professor in the School of Journalism and Mass Communication (and Affiliated Faculty in Artificial Intelligence), University of South Carolina. He specializes in problem management and decision models to help organizations face ethical challenges, futurism and deontology. doctor Bowen teaches and researches ethics in corporations, public affairs, and government. She is the founder and executive director of the Global Strategic Communications Consortium and annual Conclave for Future Research. She is a former trustee of the Arthur W. Page Society and former editor of Ethical Space: The International Journal of Communication Ethics. She has published more than 100 journal articles, books, book chapters, a research dictionary, and encyclopedia entries, in addition to being a Principal Investigator on an NSF grant. He has won numerous academic awards, fellowships, Top Papers, the Heath Award, and the JJ&W Behavioral Science Research Prize. His most cited works are on ethical decision-making models in corporations (and in the pharmaceutical industry) and Kantian deontological ethics.
https://orcid.org/0000-0001-7675-5002
Scopus Author ID: 7005487014
(20) Shannon Bowen (researchgate.net)
courses
PhD at the University of Maryland (communication ethics, business management) 2000
Registrations
Early Bird (until May 10th)
- Registration for ECREA/SOPCOM Members 100 euros (two lunches, coffee breaks and welcome drink)
- Application for academics 130 euros (two lunches, coffee breaks and welcome drink)
- Application for professionals 150 euros (two lunches, coffee breaks and welcome drink)
- Registration for PhD Students with presentation 45 euros (coffee breaks and welcome drink only)
- Registration for participation-only PhD students 25 euros (coffee breaks and welcome drink only)
- Gala dinner – 40 euros
After May 10th until June 14th
- Registration for ECREA/SOPCOM Members 130 euros (two lunches, coffee breaks and welcome drink)
- Application for academics 160 euros (two lunches, coffee breaks and welcome drink)
- Application for professionals 180 euros (two lunches, coffee breaks and welcome drink)
- Registration for PhD Students with presentation 75 euros (coffee breaks and welcome drink only)
- Registration for participation-only PhD students 35 euros (coffee breaks and welcome drink only)
Location, accommodation and tours
The conference will take place at the Palácio dos Condes de Redondo – Universidade Autónoma de Lisboa, in the center of Lisbon.
Conference Hotel with special rate Dom Carlos Liberty 3*, please insert the promotional code when booking:
Hotel Dom Carlos Park and Liberty ***
https://www.domcarloshoteis.com/dom-carlos-liberty/
Double room with breakfast – 92€ + 4€ fees
Single with breakfast – 77€ + 2€ fees
If you want to book this room, please send an email to eventos@grupoceu.pt with the data to make the reservation.
HOTEL TURIN
10% Official website discount (https://www.turim-hotels.com/), please enter the code: turimclub
Other good accommodations nearby without special rate:
Inspira Liberdade Boutique Hotel 4* https://inspirahotels.com
EPIC Sana 5*
https://www.sanahotels.com/pt/hotel/epic-sana-lisboa/
Budget options:
easy hotel https://www.easyhotel.com/de/hotels/portugal/lisbon/lisbon
Lisbon Top Hostel (Dormitory): https://www.booking.com/Share-2G2QMx
Scientific Committee
Presidents and local organizers
Dr. Evandro Oliveira (LabCom and Autonomous University of Lisbon)
Dr. Gisela Gonçalves (LabCom and University of Beira Interior)
members
Dr. Alessandro Lovari (ECRES OSC management team and Università di Cagliari, Italy)
Dr. Ana Melo (CECS and University of Minho, Portugal)
Dr. Andrea Oliveira (University of Malaga, Spain)
Dr. Bruno Reis (LabCom and Autonomous University of Lisbon, Portugal)
Dr. Ileana Zeler (Autonomous University of Barcelona, Spain)
Dr. Isabel Ruiz-Mora (University of Malaga, Spain)
Dr. Reginaldo de Almeida (Autonomous University of Lisbon, Portugal)
Dr. Ramón Rodriguez-Amat (Sheffield Hallam University, United Kingdom)
Dr. Sónia de Sá (LabCom and Autonomous University of Lisbon, Portugal)
Dr. Sónia Pedro Sebastião (CAAP, ICSP, University of Lisbon, Portugal)
Dr. Teresa Ruão (CECS and University of Minho, Portugal)
UAL Media Coordinator
Carlos Pedro Dias (Universidade Autónoma de Lisboa)
ECREA OSC Management Team
President: Evandro Oliveira (LabCom and Autonomous University of Lisbon, Portugal)
Vice President: Ileana Zeler (Autonomous University of Barcelona, Spain) and Alessandro Lovari (University of Cagliari, Italy)
YECREA: Michael Johann (University of Augsburg, Germany)
Contact
Get in touch with us via ecreaosc@gmail.com for any queries.