“And you, are you going to change the world?” is the motto of the new communication campaign of the Universidade Autónoma de Lisboa (UAL). It has the participation of actors Ricardo Sá, João Mota and Sara Santos, all of them students and ambassadors of Grupo CEU – Ensino Superior.
The advertising campaign challenges high school students, who are about to enter higher education, to achieve their dreams to change the world. It is present in different formats: television, radio, cinema, billboards and digital platforms.
Communication, which is presented in a less “traditional” language, focuses on a “differentiating positioning”, younger and closer to the language of the candidates.