Workshop sobre Métodos Digitais (máx. 25 participantes)

Dr. Ramón Rodriguez-Amat –https://orcid.org/0000-0001-8391-3638

Ex-presidente da ECREA OSC e professor da Sheffield Hallam University, Reino Unido.

5 de julho

09:00-12:00 e 13:00-16:00

Análise básica de dados com Python (workshop intensivo) – manhã

Esta é apenas uma breve introdução ao fascinante mundo do Python para análise de dados. Depois de uma breve apresentação do que são dados digitais, redes sociais e plataformas de streaming; usaremos o Microsoft Visual Studio Code e Anaconda Jupyter Notebooks para explorar conjuntos de dados reais. Depois, aprenderemos a representá-los visualmente, a como usar as representações visuais e a tirar algumas conclusões iniciais. Ser-lhe-ão dados mais recursos úteis se quiser aprofundar os seus conhecimentos.

Nota: É necessário trazer o seu computador e instalar o software antes da sessão. Caso necessite, poderá receber ajuda para a instalação do software.

Análise de dados de redes com Gephi (workshop intensivo) – tarde

Esta é apenas uma breve introdução ao fascinante mundo da análise de dados. Após um pequeno jogo e uma apresentação sobre o que as redes significam e como elas são relevantes para a análise de redes sociais, usaremos o Gephi para explorar conjuntos de dados reais. Depois, aprenderemos a entender visualmente as redes e como usar as representações de rede para tirar algumas conclusões iniciais. Ser-lhe-ão dados mais recursos úteis se quiser aprofundar os seus conhecimentos.

Nota: É necessário trazer o seu computador e instalado o software antes da sessão. Caso necessite, poderá receber ajuda para a instalação do software.

Inscrições

MEMBROS ECREA E SOPCOM:  1 Workshop – 25 Euros; 2 workshops – 40 Euros  

Estudantes de doutoramento: 1 Workshop – 20 Euros; 2 workshops – 30 Euros

NÃO MEMBROS ECREA:  1 Workshop – 50 Euros; 2 workshops – 80 Euros

Programa Científico

5 de julho

17:30 | Registration opens

Autonomous University of Lisbon (UAL) main building – R. de Santa Marta 561150-140 Lisboa, Portugal

18:00 | Opening session (Sala dos Atos UAL) followed by a port of honour and informal get together

Prof. Dr. Reginaldo Rodrigues de Almeida

Vice president of the Autonomous University of Lisbon and communication sciences department head

Prof. Dra. Gisela Gonçalves

LabCom Research Center board member, University of Beira Interior, past ECREA OSC chair and local organiser

Prof. Dr. Evandro Oliveira

ECREA OSC chair, LabCom research associate, Autonomous University of Lisbon and local organizer

July 6^th

UAL | Auditorium 1

9h00 – 10h30 | Session 1

Panel | Activism and corporate purpose

Chair: Gisela Gonçalves (LabCom and University of Beira Interior)

Active citizenship, companies and purpose: the perspective of Spanish society

Isabel Ruiz Mora, Belén Barroso & Alejandro Álvarez Nobell (University of Malaga)

Corporate purpose and its communication in small and medium-sized enterprises – How purpose orientation helps to achieve strategic communication goals

Michael Johann, Daniel Ziegele, Leonie Beck, Tanja Graf, Xenia Grohmann, Leonard Landau, Christina Lehmann, Adrian Liehr, Friederike Rummeni, Laura Wettengel & Sabrina Zierer (University of Leipzig)

The PR Excellence Theory and the Strategic PR Model: Aegon Santander case study

Matilde Almeida & Susana de Carvalho Spínola (CAPP, ISCSP, University of Lisbon)

The impact of CEO Activism in Brand Reputation: the PROZIS case

Alexandre Duarte (ICNOVA, Nova University Lisbon)

Celebrity communication management and fan charitable participation: Towards the assimilation of symmetrical communication in entertainment public relations

Loarre Andre Perez (DaLI Lab, University of Oklahoma)

Coffee break

11h00 – 12h30 pm | Session 2

Panel | Human rights, gender and public interest 

Chair: Isabel Ruiz-Mora (ECREA OSC past chair and University of Malaga)

Portuguese women in the strategic communication industry: perceptions on gender equality dimensions

Maria João Cunha, Carla Cruz & Fábio Anunciação (CAPP, ISCSP, University of Lisbon)

Public Sector Communication and Gender Perspective. A Pilot Study on Social Media Practices of Italian Regions

Marica Spalletta (Link Campus University), Gea Ducci (University of Urbino), Lucia D’Ambrosi (Sapienza University of Rome), Camilla Folena (University of Urbino)

Communicating for change: Strategies used by Portuguese Feminists Groups – Success and Challenges

Ana Sofia Pereira, Sónia Lamy, Carla Cerqueira & Célia Taborda (CICANT, Lusófona University, CICANT)

When human rights are out of the game: an analysis of the silencing of national teams during the 2022 World Cup

Fernando Rocha & Ricardo Morais (LabCom, University of Beira Interior)

Public Interest Communication and the Advocacy Strategies of Non-Profit organizations: The case of ODIF in Cape Verde

Ana Barreto (ICNOVA, Nova University Lisbon), Nuno Brito (Autonoma University of Lisbon and ICNOVA)

Lunch

14h00 – 15h00 | Keynote speaker

The normative imperative: Ethics

Shannon A. Bowen (University of South Carolina)

15:00 – 16:30 | Session 3

Panel | Digital communication and public engagement

Chair: Alessandro Lovari (ECREA OSC vice chair and University of Cagliari)

Challenges of digital communication in universities’ role in society: analysis of social media posting strategy

Ileana Zeler (Autonomous University of Barcelona), Paul Capriotti (Universitiy Rovira i Virgili), & Andrea Oliveira (University of Malaga)

Corporate Lobbying on Sustainable Finance: How Financial Lobbying Drives Negative Engagement Behavior on Twitter

Vesile Cinceoglu (University of Zurich), Matias Lievonen (University of Jyväskylä), & Nadine Strauß (University of Zurich)

Online strategic health communication. Communicating skin-cancer prevention in Spain.

Ángeles Moreno, Lara Jiménez-Sánchez (University Rey Juan Carlos), & Ileana Zeler  (Autonomous University of Barcelona)

No Such Thing as Bad Publicity? Dialogic Shaping of AI Innovation by Companies, News, and Social Media

Tessa Oomen, João Gonçalves & Lara Jiménez-Sánchez (Erasmus University of Rotterdam)

Behind the scenes of the matchmaking between private for-profit sector and cultural and creative sectors during pandemic

Caterina Foà & Catarina Pessoa Godinho (CIES-ISCTE, University Institute of Lisbon)

Coffee break

17h00 – 18h30 | Short presentations session

Chair: Ileana Zeler (ECREA OSC vice-chair and University Autonomous of Barcelona)

The Paradox of CSR Communication: Best Practices to Combat the Paradox

Bárbara Costa (Polytechnic Institute of Coimbra), &  Alexandra Leandro (CECS, University of Minho)

Estrella Barrio-Fraile (Autonomous University of Barcelona)

Doctoral research on CSR in Spain: before and after the SDGs

When green is not green: The message of the awareness campaign against greenwashing, by the Portuguese Association for Consumer Protection (DECO PROTEST)

Célia Belim & Raphael Baptista (CAPP, ISCSP, University of Lisbon)

30 years of scientific production on the role of CEOs in the institutional communication of organizations: bibliometric analysis from 1993-2022

Giancarlo Saavedra-Chau & Paul Capriotti (Universitiy Rovira i Virgili)

From Engagement to Activism: What publics are demanding of organisations

Patrícia Dias (Catholic University of Lisbon) & José Gabriel Andrade (CECS, University of Minho)

Solving challenges of internal communication during the times of uncertainty in public sector: the case study of Lithuanian ministry 

Vytautas Beniusis (Vilnius University)

An outlook on the role of employees in organizational communication: The power of microboundary-spanners

Loarre Andre Perez, Kyoungmin Lee & Jeong-Nam Kim (DaLI Lab, University of Oklahoma)

20h15 – Walking tour

Gathering at Rossio Square (near the fountain). The tour ends at the restaurant.

21h30 | Conference Dinner

Restaurante Atalho Real – Calçada do Patriarcal, 40.

July 7^th

UAL | Auditory 1

10h00 – 11h30 | Session 4

Panel | Public communication and public participation

Chair: Sónia Pedro Sebastião (CAPP, ISCSP, University of Lisbon)

The challenges of communicating the Italian Recovery Plan: Investigating models, strategies, practices, and rhetorics.

Francesca Comunello (University of Rome), Alessandro Lovari (University of Cagliari), Alessandro Marinelli & Leonardo Piromelli (University of Rome)

University Fourth Mission and nowadays society. Ethic imperative and relational challenges in the context of high education in Italy

Lucia D’Ambrosi, Valentina Martino & Paolo Brescia (Sapienza University of Rome)

Public Relations Role and Media Data Strategies Issued by Saudi Governmental Organizations During the Covid-19 Pandemic Crisis

Mutazi Alotabi (Cardiff University)

Social participation in public organization: a case study of Santa Catarina’s Prosecutor Office (MPSC)| Access to justice, reduction of inequality and litigation gaps – the case of Israeli litigators

Gisiela Klein (University of Coimbra) & Clerilei Bier (State University of Santa Catarina)

Nudge and thermalism: A theoretical reflection on developing communication strategies to enhance wellbeing

Vera Antunes, Gisela Gonçalves & Cristina Estevão (LabCom and NECE, University of Beira Interior).

Coffee break and

12h00 – 13h00 | Professionals’ Hour

Moderation: Evandro Oliveira (ECREA OSC Chair, LabCom, Autonomous University of Lisbon)

Inês Simões, president of APCE (Portuguese Association of Corporate Communication) and CCO for corporate communication, brand and organizational culture from the AGEAS group.

Paula Portugal Mendes, board member of the Global Alliance for PR and Communication Management

Marta Santos, communication consultant of Sair da Casca (certified b-corp communication agency).

Lunch

15h00 – 16h30 | Session 5

Panel | Trust and sustainability narratives 

Chair: Michael Johann (ECREA OSC Young Scholar, University of Ausgburg)

The sustainability narrative challenge: the Secil Group media framing in Portugal

Andreia Melchiades Soares (CAPP, ISCSP, University of Lisbon)

Analysis of Institutional Communication strategies on Green Hydrogen in the Euro-Mediterranean Region

Nazih Toubal (Autonomous University of Barcelona)

Nuclear energy as green? Analysis of the news media impact of the European Parliament’s declaration on the Complementary Delegated Act

Riasat Muhammad Amir (Autonomous University of Barcelona)

Going Beyond Obligatory Disclosure – The Identity Projection of Public Agencies, As Invitation for Social Judgement

Eva Kaponia (Nova University Lisbon)

Habermas’s communicative action and the constructivist-relational theory as references for the communication of sustainability in organizations 

Lauralice Ribeiro & Paula Ribeiro (University of Coimbra)

One Thousand and One Days. Trustworthiness Perception in Startups and Emerging Brands: The Role of Brand Narrative, Story Doing, and Trust Triggers

Nivea Heluey Morante (Autonomous University of Barcelona)

16:30 | Closing Ceremony and farewell drink